Aamsutra

The new “Aamsutra” advertisement with Katrina Kaif for Slice mangoe drink has the same timeless quality as the original Liril advertisment.

Liril connected with the 80’s audience’s desire to be liberated. Aamsutra connects with the new age Indian obsession with indulgence.

13th December, 2009, Mumbai.

The Mumbai Street Sandwich

A delicacy among college kids not just for the bargain it is for a seemingly healthy dish but also for the extra dollops of the sacredly guarded tomato sauce (ketchup).

The cornerstone of this delight is bread slices whose edges have been cut precisely enough to shave off lumpy edges without any noticeable loss in it’s square area. This slice is then smeared with a paste of green chutney made out of corianders and chilly and some butter which is identifiable only by its creamy colour and slimy texture; never by the aroma or flavour.

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